When the Publisher of signed an agreement with Apple that allows them to control the artificially high in an effort to shore up their profit margins and protect their print businesses. In the long run, the model prices could end up doing far worse than the model it replaced.
Journal piece noted that e-book prices, especially for some of the best selling and popular titles, which in many cases are actually higher than the price for the print version are comparable. For example, author Ken Follett
And how publishers justify doing this? Among other things, they claim that consumers really willing to pay more for an e-book version of the novel comfort and other features that they get the electronic edition
This sounds like a giant case of wishful thinking, and evidence is mounting that shows just that. Of course, e-books sales continue to rise, but